「Siren」is taken from the stories in Greek mythology. Legend has it that she has stunning beauty, charm and fatal attraction. She takes the form of a mermaid along at coast, enticing the sailors to make them rest in deep ocean forever with her charming beauty and enchanting voice.

Our aim is to develop premium product designs and we are committed to developing products that are better and closer to the needs of consumers. Our product positioning is consistent with the image of the「Siren」- Irresistible, overwhelming desire and unlimited attraction.